If marketing is your job or way of life, it goes without saying to always be up to date in the latest marketing trends and practices. Reading up on the latest of what is going on in the email marketing community is time well spent considering that email has one of the highest ROI’s in the business.Here’s what you want to do to keep up:

• Find quality blogs that are relevant to email marketing and read them regularly.
• There are communities for everything, find one for email marketers and join the conversation.
• Check the business page of the news, or go searching for news on the Internet.

Having knowledge of what’s current gives you the edge on your competitors who don’t.

Source: How important is it to stay on top of the latest trends in email marketing?