Success in Small Business Email Marketing

332_2851582

Small business marketing is a task in itself, using email should be the most cost effective way for small businesses to get their name out. However, some small businesses don’t use email to it’s full potential. Here are a couple distinct things small businesses can do to sharpen their email campaigns.

Can Marketers Benefit From the New Improved Personalization YouTube Home Pages?

469_2974487

YouTube has recently released new, improved personalized home pages in an effort to create a more convenient experience for its users, indirectly benefitting marketers.

Could Radio Stations Benefit From Doing Affiliate Marketing With an Email Marketing Company?

201_2643149

With the email marketing industry booming, there is greater opportunities for affiliates to make more money.

What Can eBay’s “Top Shopped” Report Show Small Businesses About Trends?

97_2586270

Internet auction service, eBay, closes out every year with a “Top Shopped” report that tracks fashion and pop culture trends that made the biggest splash amongst their customers.

Is the New Email Authentication Feature in the Google Apps Store a Concern for Email Marketers?

176_2573782

In an effort to diminish spam and phishing attacks, Google has added DKIM (Domain Keys Identified Mail) powered email authentication to Google Apps.

Does the Addition of the iPhone to Verizon Change Anything for App Developers?

305_2816494

At last, the highly anticipate Verizon iPhone was released February of this year, ending the long standing exclusive contract with AT&T.

How Often Should a Winery Send Out Email Marketing Campaigns?

216_2612702

Email marketing has become exceedingly popular amongst wine businesses as a preferred tool for communicating with patrons.

Data Breach at Email Marketing Provider Epsilon

158_2900974

One of the largest email marketing companies in the world, Epsilon, became a victim to data theft last week, resulting in the release of thousands of customer email addresses and customers’ names.  Among their top clients who rely on them for email marketing are Chase, Tivo, and Best Buy. 

Think Twice Before You Post

27_2513602

Today’s social media outlets allow for people to connect and give each other a play by play on almost every single second of their lives.  People who live thousands of miles away can share intimate moments with each other through status updates using photos and videos. 

How Can a Business Utilize the New Ability for Group Video Calling on the Skype Business Version?

285_2880227

Skype is now offering a new Group Video Calling function for its Skype Business 5.1 version.