Email marketing is one of those product- or service-pushing strategies every business knows it should have, but struggles to actually implement. From literal content wording and building a reputable email list to making certain that emails are both opened and read, email marketing is a tricky task. Fortunately, in today’s day and age, there’s yet […]
Delivra, an Indianapolis-based email marketing service provider, has opened a Louisville office at the Nucleus business park in downtown Louisville. The firm has more than 30 employees at its Indianapolis headquarters. The firm’s local office houses two business-development managers and a client-services specialist. The staff’s aim is to help local businesses and nonprofit organizations identify […]
Email marketing remains the most effective way to reach prospects and referral sources for all companies, including law firms. And there is one thing you absolutely must have to succeed at email marketing: a great mailing list. Whether you’re in the beginning stages of building your law firm marketing email list or the mid-to-late stages, […]
Email keeps people connected. It’s a modern marvel, a wonder of our time. Based solely on how many times a day people check their emails (especially those in their 20s and 30s), email marketing should be a huge deal. So what’s the problem? Mainly because of the practice of sending out mass emails with little […]
The apparel retailer digs deep into the consumer data it collects to make its messages relevant. Apparel retailer Bonobos Inc. sends a lot of emails; each day it sends between one and five acquisition and retention messages. Email, says Josh Goodman, the retailer’s marketing manager, is central to everything Bonobos does. It’s the primary way […]
In an effort to diminish spam and phishing attacks, Google has added DKIM (Domain Keys Identified Mail) powered email authentication to Google Apps. While this new feature has raised the eyebrows of many email marketers, it should pose no threat to legitimate internet marketing.
Small business marketing is a task in itself, using email should be the most cost effective way for small businesses to get their name out. However, some small businesses don’t use email to it’s full potential. Here are a couple distinct things small businesses can do to sharpen their email campaigns. Segment your contacts down […]
YouTube has recently released new, improved personalized home pages in an effort to create a more convenient experience for its users, indirectly benefitting marketers.The updated YouTube profiles include: Easy to Reach Communications Personalized Video Front and Center Streamlined Activity Notable Subtractions and Placements
With the email marketing industry booming, there is greater opportunities for affiliates to make more money. This is especially true for radio stations, by teaming up with a reputable email marketing company, profits can be boosted and marketing efforts taken to the next level.
Internet auction service, eBay, closes out every year with a “Top Shopped” report that tracks fashion and pop culture trends that made the biggest splash amongst their customers. For small businesses in the retail section, much can be taken away from this annual trend report.